The rubl field notes

Field notes on the 20× company.

Essays from the team building rubl — on AI-native companies, work that runs itself, and software fast enough to disappear.

04 essays · updated Jul 08, 2026

Lead essay

We're building a 20× company. Here's the bet.

Fludigo's founding wager: a team whose repetitive work runs itself can do the work of twenty. rubl is what that bet required us to build.

July 8, 2026 · 6 min read

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